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white paper February 2026 InSIGHT report No 2
No corner of the industry has been contorted quite as dramatically as fashion’s mid-market–and its reinvention is now reshaping the rest of the ladder. What used to be the industry’s stable center–the “aspirational mainstream” between mass and premium–has turned into the most disrupted, scrutinized, and polarized part of fashion. Fast-fashion and value players scaled up from below with speed, price, quality and vertical control, while premium brands moved down with more accessible price points, heavy discounting, and outlet expansion. Together, they eroded mid-market’s price–value advantage and blurred its purpose.
The forces that hollowed out the middle–polarization, verticalization, consolidation, and the squeeze on subscale models–are now moving up the value ladder. What we observe in the mid-market today is the playbook that will increasingly shape the premium segment going forward.