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linkedin How to Spend It...
has been one of my favorite weekend rituals for over 20 years. There’s something special about getting up early on a Saturday, when the
linkedin Interview #9 - Jörgen Andersson; Global Creative Director, H...
Why Fashion Needs to Move from “Albums to Playlists” ... … was just one of the many fascinating topics I discussed with Jörgen Andersson , Global Creative Director at H&M during my recent visit to Stockholm. Jörgen is a true industry veteran who began his career as a business controller at H&M in 1990. Over two decades, he held key roles in product, marketing, and brand development. In 2010, he joined Esprit as Director of Brand and New Business, later becoming Global Co-Chief Marketing Officer at UNIQLO and Fast Retailing in London. For the last decade, he’s been active in Stockholm’s fashion and beauty start-up scene and contributed his expertise to boards like , Filippa K and the H&M Foundation.
press October 2024 He Transformed the Red Carpet. Now What?
The New York Times by Vanessa FriedmanAchim comments on the challenges of relaunching heritage brands, particularly the high financial and time investment and the corporate structures required. Daniel Roseberry has transformed Schiaparelli into a celebrity favorite with bold designs that spark public debate. Despite limited retail presence and no mass marketing, high-profile clients like Kim Kardashian and Lady Gaga have kept the brand relevant in fashion's attention economy. Now, as Schiaparelli expands into ready-to-wear and accessories, Roseberry faces the challenge of making the brand commercially viable while maintaining its exclusivity, marking thebeginning of a crucial "Act II."
press October 2024 Giorgio Armani- L’uomo, il marchio, l’azienda
Book by Frank Pagano and Marco DiDio RoccazzellaAchim pays tribute to Giorgio Armani in the afterword of the book "Giorgio Armani - L'uomo, ilmarchio, l'azienda" by Frank Pagano and Marco Di Dio Roccazzella, published by Il Sole 24 Ore in October 2024.
Achim honors Armani’s keen ability to consistently deliver distinctiveness and timelessness—kept at the core of everything he did—over five decades in business. Armani parlayed his signature aesthetic and his distinctive vision for lifestyle into a thriving brand, growing it into a multi-billion, multi-gender, multi-category global fashion group. All while maintaining the company's independence and full ownership in an industry that is characterized by intense consolidation.
press February 2025 Achim Berg Launches FashionSights, an Independent Think Tank
WWD.com by Evan ClarkWWD provides exclusive coverage of Achim’s vision for FashionSIGHTS, a day before its official business launch.
In an exclusive press release, Achim is quoted on his idea behind founding FashionSIGHTS to provide in-depth insights and advise fashion and luxury decision-makers in an increasingly complex landscape. The article highlights FashionSIGHTS' unique proprietary insights engine and the four core pillars upon which the think tank is built. Achim's ongoing influence in shaping fashion's future is underscored by his recent co-edited report with WWD which analyzes the wealth creation of fashion and luxury billionaires on the Forbes 200 list over the past 24 years.
press February 2025 Achim Berg Launches an independent Think Tank dedicated to t...
Modaes.comModaes reports on Achim’s newly launched corporate think tank FashionSights.
The leading Spanish industry publication describes FashionSIGHTS as the start of a new chapter that allows Achim to follow his passion for the fashion industry by providing strategic guidance to decision-makers, supported by in-depth research on the industry’s past, present and future. This approach sets FashionSIGHTS apart from traditional consulting firms, offering long-term advice rather than just project-based advisory. Modaes also highlights Achim’s continued impact on the Spanish market, including his keynote to open the Modaes Fashion Business Summit earlier this month and his advisory mandate for Mango.
press March 2025 What Happens to a Multibillion-Dollar Luxury Brand When the ...
WSJ by Rory SatranAchim comments on fashion’s ongoing musical chairs and highlights the financial impact of transition periods.
During interim periods without a creative director, brands often rely on classic bestsellers, but this approach doesn’t always prevent revenue declines. In a fragile macroeconomic environment with declining consumer demand, frequent creative director changes signal deeper sales problems rather than strategic moves in a frantic bid for success. While these changes typically impact the top line, Achim urges not to underestimate the “time lapse” effect, noting that new creative directors typically need at least two collections to make a meaningful impact, delaying potential revenue recovery.
press April 2025 Show goes on for Ralph Lauren as fashion reels from Trump ta...
The Guardian by Chloe Mac DonnellAchim shares his view on navigating uncertainty and brand priorities.
Fashion and luxury brands are particularly vulnerable to Trump’s newly imposed tariffs on imported goods, due to the industry’s heavy reliance on Asia-centric supply chains. With ongoing confusion around the scope and timing of these measures, many brands remain unsure of the actual impact. Yet Achim emphasizes that moments of uncertainty are exactly when brands should reassess what they do. He highlights the importance of leaning into marketing and brand events to strengthen emotional connections and reinforce brand positioning. Ralph Lauren embraces this mindset, going ahead with his show despite the volatility triggered by Trump.
press May 2025 Hot on the red carpet: Jewelry you can’t buy
CNN by Milena LazazzeraAchim comments on how red carpet exposure of rare jewelry drives brand value
Many luxury brands started to display rare archival jewelry from private collections and museums by loaning these exclusive pieces to celebrities for red carpet events. This strategy transforms high-profile events into cultural treasure hunts, emphasizing the timelessness and heritage of these pieces. Achim notes that this strategy simultaneously boosts sales of the brand's jewelry that can be purchased by generating brand trust and higher visibility. By presenting their historical jewels as living legacies rather than static museum objects, brands generate excitement and deepen brand engagement. Achim sees this as a powerful way to reinforce the value and relevance of jewelry, positioning it as a lasting investment with enduring creative and cultural significance.
press May 2025 The rise and fall of Versace: Can Prada’s £1 billion buyout ...
Daily Mail You Magazine by John ArlidgeAchim shares his perspective on what is next for Versace after its acquisition by Prada Group.
With strong brand equity and a globally recognized identity, the foundations for Versace's new era are in place and Prada is a fitting new owner to build on. The Group brings cultural alignment, capital to invest, and strong product and marketing expertise. But structural change will be key, Achim notes. Versace's huge retail footprint doesn't match its current sales. He emphasizes the need to rethink its store strategy - possibly swapping some locations with Miu Miu - and anticipates leadership changes between Versace and Prada executives. These moves will set the stage for a broader creative and commercial reset. If executed well, Achim predicts significant sales growth in the coming years.
press May 2025 Hermès – The monobrand that beats big luxury conglomerates ...
CEO.Table Table Briefings by Kristian Kudela & Deniz Karaaslan,Achim explains Hermès’s continued success in a volatile market environment.
Hermès recently surpassed LVMH in terms of market capitalization, temporarily becoming the world's most valuable fashion company. This prompted many to take a closer look at its business model. Achim points out that Hermès has never reinvented itself - consistently building on quiet luxury desirability and strict distribution control. Many of its products have long waitlists, which further fuels this. Achim notes that this scarcity elevates brand perception and sustains product value over time. Consequently, Hermès bags often exceed their original retail price on the resale market, solidifying their status as timeless luxury investments.
press June 2025 A50 – The list of the 50 most important Germans in fashion
Achtung & FAZ magazine by Alfons Kaiser, Jennifer Wiebking, Markus Ebner, Alex Rottenmanner, Nicole Urbschat, Silke WichertAchim ranks No.10 on Achtung magazine’s annual “A50” list acknowledging his lasting industry influence and founding of FashionSIGHTS.
For the first time, FashionSIGHTS founder and managing director Dr. Achim Berg has landed on Achtung magazine’s annual “A50” list - a ranking that spotlights influential German individuals shaping the global fashion landscape. He debuts at No.10, just behind Mytheresa CEO Michael Kliger and Chloé creative director Chemena Kamali.
The magazine highlights Achim’s lasting influence on the industry, citing his role in establishing McKinsey’s global Fashion & Luxury practice and his standing as one of the most quoted business voices in the field. His founding of FashionSIGHTS is recognized as a timely and strategic move, that unites data-based hindsight and foresight with deep industry expertise at a time of fundamental industry transformation.
