Indonesia’s biggest fashion event, Jakarta Fashion Week promises to deliver upcoming fashion trends and showcase the creativity of Indonesia’s best design talents. The success of last year’s Jakarta Fashion Week prompts an effort to establish Jakarta as one of the fashion capitals in Southeast Asia, Femina Group will once again host premier fashion week from the 14th to 20th November 2009  at Pacific Place Mall, Jakarta’s largest and most luxurious shopping center. The only shopping center in Sudirman Central Business District .
 

For seven days straight, this festival will gather fashion enthusiasts, buyers, celebrities, fashion critics as well as local and international media together to witness firsthand the latest and most anticipated fashion trends coming out of Indonesia’s finest designers. An exciting line up of more than 60 designers will present collections inspired by the country’s rich cultural heritage that are sure to make waves within the global fashion scene.
 

Chairman of JFW 09/10 and Femina Group’s Chief Operating Officer, Svida Alisjahbana said “JFW 09/10 is our attempt to muster Indonesia’s strength in order to collectively improve the country’s fashion industry. With that purpose in mind, we are partnering with the municipality of DKI Jakarta, Ministry of Trade, the Indonesian Fashion Designers Association (APPMI), the Indonesian Fashion Designer Council (IPMI), respected sponsors as well as other media organizations besides Femina Group. We are very much aware of the breadth of our cultural wealth and inherent creative potential. These strengths—manifested in our range of traditional textiles, the energy and dynamism of our local designers as well as the determination of our entrepeneurs — are crucial elements that must be harvested in order for us to achieve this goal. Jakarta’s emergence as a fashion powerhouse at a regional level will be our collective success.”

BRI the second largest bank in Indonesia pays close attention in preserving our national culture and play a significant role in creating international awareness of the range and competence of Indonesia’s fashion designers. In spite of the influx of foreign cultural imports, BRI will continue to serve as one of the guardians of Indonesia’s authentic culture,” explains Tony Soetirto, Managing Director of PT. Bank Rakyat Indonesia (Persero) Tbk.

Jakarta Fashion Week 09/10 set to make waves within the global fashion scene Pictures courtesy by Jakarta Fashion Week. Click for bigger picture

Arie Budhiman as the Head of DKI Jakarta Tourism and Cultural Board also adds, “JFW 09/10 is an ongoing effort that blends the potential and resources of our fashion industry to enhance our competitive edge. JFW is obviously a very exciting event, much anticipated by the press as well as local and international fashion communities. The Jakarta Tourism and Cultural Board strongly supports the creativity of our citizens, which we hope will boost our image and make Jakarta a more attractive travel destination.”

"The ever-evolving fashion trends are especially reflective of the undergoing revolution within the fast-moving fashion industry. Pacific Place is proud its role as host of JFW 09/10 for the second time in a row this upcoming November 2009. The dynamics of the fashion industry has increasingly become the object of interest from the builders and doers of fashion to the general population. ” states Scott Butler, Vice President Pacific Place Mall Jakarta.

More than 60 designers will present collections inspired by
Indonesia's rich cultural heritage. Pictures courtesy by Jakarta Fashion Week. Click for bigger picture

Jakarta Fashion Week 09/10 set to make waves global fashion scene with top designers. Pictures courtesy by Jakarta Fashion Week. Click for bigger picture

On top of that, Indonesia’s crop of new talents will also be introduced in the Young Fashion Designer Award segment, also known as Fashion Designer Competition (LPM). Started since 1978, LPM has produced several of Indonesia’s top designers such as Carmanita, Chossy Latu, Edward Hutabarat, Itang Yunasz, Musa Widyatmojo and Denny Wirawan. Ever since the award was reactivated in 2004, LPM has also helped the careers of new upcoming designers such as Stella Rissa, Jeffrey Tan, Eny Ming, Andreas Odang, Zacky Gaficky, and Billy Tjong. Today, Musa Widyatmojo and Denny Wirawan will each present 6 looks from their Moslemwear collection in a mini fashion show. M by Musa incorporates intricate lace patterns and appliques into its timeless designs.

This year’s program was designed so that it appeals to everyone from all walks of life. A diverse line-up of runway collections—from Ready To Wear to Haute Couture—will be presented in an array of extravagant fashion parades.