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International
stars of fashion will be featured at the first ever Audi Fashion
Festival 2009 in Singapore. They are set to rock the runways that rule its
couture salons. Kicking off the five-day festival will be an
haute couture show by the legendary French fashion house of
Christian Lacroix. |
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London-based
designer Ashley Isham, will also be unveiling a showcase of his
first-ever bridal collection at the Audi Fashion Festival 2009.
Pictures courtesy by Mercury Marketing & Communications |
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Fashion
presentation rarely shown outside of Paris, and always behind
closed doors, The Audi Fashion Festival 2009 is bringing this
exquisite presentation in Singapore. Guests at the show will
enjoy a night of fine dining at a black-tie gala dinner held in
the Tent@Orchard. Adding to the glamour and prestige of the
opening show, a supermodel will grace the Christian Lacroix
couture catwalk. |
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The closing show
will feature an iconic and inspirational designer celebrated
for her fearless non-conformity. There is no more apt designer
to wrap the festival, than Vivienne Westwood with her unique,
eccentric and show-stopping Anglomania Collection. |
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Ashley Isham will
be showcase
Autumn Winter 2009 collection in Audi Fashion Festival 2009,
Singapore. Pictures courtesy by Mercury Marketing &
Communications |
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"In the spirit of
our partnership with Audi, we have put together a programme that
celebrates fashion at its most progressive, as well as its most
prestigious. Our content has been chosen to range from the
adventurous and the theatrical, to the groundbreaking and
glamorous. We expect the five days of exciting shows and dynamic
fashion parties to add buzz and dynamism to Singapore’s event
calendar." said Tjin Lee, managing director of Mercury Marketing
& Communications, the organizer of Audi Fashion Festival. |
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Christian Lacroix
will be preview
Spring 2009 Couture
for Audi Fashion Festival 2009. Pictures courtesy by Mercury
Marketing & Communications |
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Included in the
star lineup this year is British enfant terrible, Gareth Pugh,
one of the boldest fashion visionaries of his generation. With
his recent Paris Fashion Week shows, the multi-talented young
designer’s career is set to soar to stratospheric heights in the
near future. Gareth Pugh will present his bold and cutting-edge
creations, shown for the first time in Asia. |
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Audi is the
presenter of this luxury fashion event as the luxury automaker
had a history of prestigious associations with iconic designers
like Karl Lagerfeld and Miuccia Prada. Audi has always had a
powerful design philosophy of being sporty, sophisticated and
progressive. |
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Vivienne Westwood
Anglomania Spring Summer 2009. Pictures courtesy by Mercury
Marketing & Communications |
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Reinhold Carl,
managing director of Audi Singapore, says: “We feel the Audi
Fashion Festival 2009 is the ideal setting to showcase the
latest runway collections. Audi uses materials of the highest
premium quality, paying great attention to the silhouette of the
car right down to the refinement of the finishing, just like the
fashion." |
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The Audi Fashion
Festival 2009 is also having the support of key partners like
MasterCard. “MasterCard remain committed to supporting the
fashion and retail industry, and bringing additional value-add
to our customers, cardholders and merchants with this platform
and to promote Singapore as a fashion hub“ said Julienne Loh,
vice president and country manager, Singapore, MasterCard
Worldwide. |
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Another consistent
supporter of Singapore’s fashion industry is Lee Hwa Jewellery,
the Official Jewellery sponsor of the Audi Fashion Festival
2009. Continuing this tradition, they will be teaming up this
year with London-based designer Ashley Isham, whose contemporary
and sophisticated style fits perfectly with Lee Hwa Jewellery’s
philosophy of pushing boundaries and keeping ahead of trends.
The designer will also be unveiling a capsule showcase of his
first-ever bridal collection at the festival. Not all the action
will take place on the runway.
To communicate the buzz right
onto Orchard Road, the Tent@Orchard will have a glass façade
around its VIP Lounge. This lounge, visible to passersby on
Singapore’s premier shopping street, will be dressed up with
luxury furniture by Official Living sponsor, Baker, the
legendary furniture lifestyle brand, whose pieces can be found
at the White House, as well as in the homes of
celebrities like Tom Cruise, George Clooney and Madonna. This is
an unprecedented move for Baker, as it is the first premium
furniture brand to participate in a major fashion event in
Singapore. |
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Tent@Orchard will
be hosting up to 600 guests each show during Audi Fashion
Festival 2009. Pictures courtesy by Mercury Marketing &
Communications. |
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During the course
of the festival, there will also be a 16-ft wide mega-screen
outside the Tent@Orchard, which will feature an exciting
photography showcase titled “Inside Out” brought to you by Coca-
Cola light. This is a daily insider peek at what’s happening
behind the scenes at the festival, from backstage to the front
row, projected for the first time out onto Orchard Road. |
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The Tent@Orchard,
which can hold up to 600 guests, will be transformed with each
passing day, from a couture gala setting to an edgy afterhours
club, making every day a spectacular and unique fashion moment
for those attending the show. |
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