Hong Kong TVB actress, Miss Linda Chung Ka-Yan, made a special appearance to mark the occasion fashion preview by 18Eighty. The trendiest collections are all available at 18Eighty, 1Utama shopping mall.

Back in Malaysia, a new fashion brand set to rock the  fashion scene with its assorted choice of women's apparel, sourced from the thriving fashion cities of Asia. The brand, 18Eighty founded by the mod-stylish, trend-setting duo of Michelle Lee and Ken-G Lim. The brand name reflects its unique price structure which plays around the numbers of `18' and `80'. What's more, 18Eighty offers a unique proposition of having something suitable for all female clients, regardless of their age or fashion style.
 

18Eighty, the brand and its first boutique, was officially launched by YB Dato' Dr. Ng Yen Yen, the Minister of Women, Family and Community Development together with famous Hong Kong TVB actress, Miss Linda Chung Ka-Yan, who made a special guest appearance to mark this occasion. The launch and fashion preview attended by over 250 guests and were entertained to a sneak preview of 18Eighty's collections covering daywear, sporty chic, cocktail and formal attire paraded by top Malaysian models as well as former Beauty Queens Deborah Priya Henry, Miss Malaysia World 2007 and Novel Lim, Miss Astro Chinese International Pageant 2006.
 

Executive Director of Fashion Sense Sdn Bhd, Michelle Lee outlined her objectives for her new business venture, "18Eighty is best described as a fashion brand that offers trendy and chic fashion with a sophisticated flair. The collections that I source have that modern, hip vibes to profile the fashion conscious woman of today who thrives to dress well and look good for herself." said Michelle Lee
 

"My enthusiasm in pursuing this new business venture together with my partner, Ken-G Lim, a man with a keen sense of the fashion industry and belief that every woman should step out in style at all times, has led to the setting up of Fashion Sense Sdn Bhd which owns 18Eighty and with this brand, we want to share our love and passion for fashion with our clients. 18Eighty stocks a varied range to suit the Asian silhouette, catering for woman aged between 18 years old to 80 years old," added Michelle Lee.
 

Colourful, bright colours with hues of pink, orange, blue blend in well with all-time favourites of khaki, black and white. High-quality fabrics like silk, satin, lycra and cotton are sourced from various countries in Asia specially for the customers. 18Eighty's wardrobe is also refreshed monthly to give that added variety of choice to customers.
 

18Eighty is determine to undertake a community project for a charity cause to be selected by YB Dato' Dr Ng Yen Yen which will be donated to the charitable organization. The modern decor of the 1,000 square foot boutique plays around a white and black theme. Plans are already underway to open 18Eighty's second boutique in Klang Valley in three to four months time.