Siam Paragon Bangkok International Fashion Week 2008 will showcase 40 designers wear from 11 show in 4 days. 


World class shopping mall in Thailand and the collaboration of three major fashion centers in Bangkok; Siam Paragon, Siam Center and The Emporium are set to stage Siam Paragon Bangkok International Fashion Week 2008 or internationally known as BIFW08. The fashion extravaganza will take place from 20th to 23rd of March 2008 at Parc Paragon, Siam Paragon.

Siam Paragon is hosting BIFW for the third consecutive times. The four-day event covers 11 shows by more than 40 renowned Thai designers, rising new fashion design stars as well as an established young generation of designers. BIFW08 will be themed “Summer Colorful Collection” focusing on vivid colours to express the fun and celebratory mode of summer.

BIFW08 is organised with the partners and sponsors which are CitiBank, Singha, MTM (Audi), L’Oréal Professionel, L’Oréal Paris, The Nation Group and Harper’s Bazaar.

Kriengsak Tantiphipop, Chief Executive Marketing Officer of Siam Paragon Development Co., Ltd. and Senior Managing Director of The Emporium Shopping Complex Co., Ltd. said, “This is our third BIFW. The event is driven by our determination to continually support the Thai fashion industry’s development and to give opportunities for Thai designers in the international arena. Another aim is to promote the Thai fashion industry and Bangkok to become a recognised regional fashion hub and to lift the standard of Thai designers to the same level as international designers. Furthermore, we aim to use this opportunity to build Thai brands to be internationally accepted over the long term. BIFW offers supports and opportunities to young designers to develop their skill, raise their brand recognition as well as find their market.”

“The theme of the show is ‘Summer Colorful Collection.” The vivivid colours, fun and liveliness of summer are represented through latest collections of the leading Thai designers. The fashion show and beautiful collections of the designers are new steps of the fashion industry to welcome summer and, especially, the newly designed catwalk perfectly blends technology and fashion,” added Kriengsak.

"BIFW has been organised by Siam Paragon. Today, Siam Paragon is recognised as a fashion focal point while Siam Center is known as the home and showcase for the remarkable talents of young Thai designers. Siam Paragon is continue providing continous support of Thailand's fashion industry."said Chadatip Chutrakul, Chief Executive Officer of Siam Paragon Development Co., Ltd. and Managing Director of Siam Piwat Co., Ltd.

Leading Thai fashion brands who will showcase their latest collections in BIFW07 are Greyhound by Nokia, Flynow, Nagara and renowned brands including Kunitar & 8E88, 27 Nov., Tops & Bottoms by Phuket Mermaids. Featured also is the up-and-coming brand by Polpat Asavaprapha, a fashion guru and Siam Paragon Personal Stylist who has turned himself into a fashion designer under the brand “ASAVA Inspired by Singha.” The show also welcomes new face designers from Faculty of Fine Arts, Srinakharinwirot University under the brand FASH. Latest make up and hair trend will be revealed by L’Oréal in Extravaganza by L’Oréal Professionnel show.

BIFW07 is presented in the form of Grand Fashion Show. Parc Paragon will be transformed into a grand catwalk with the new design set to international runway standards. Supermodels, light and sound will add to the atmosphere while the Hall of Fame on the M Floor, will be turned into a chic Bazaar Bar by Singha.

Fashionistas will be indulged with the “Summer Fashion Festival Sale,” a promotion offered by CitiBank and super brands in the 3 fashion centers from 20th of March to 30th of April 2008. Fashion lovers will enjoy up to 40% discount at participating shops. For every 30,000 baht spent, customers will receive a makeup voucher Color Fizz by Clarins valued 1,000 baht.

Singha, one of main sponsors for BIFW 2008 celebrates it’s 75th Anniversary with the introduction of special signature drink.For BIFW 08, Singha will showcase collection by up-and-coming designer Polpat Asavaprapha. Singha believe the new brand presents an exciting new choice for Thai consumers and encourages them to see the importance of Thai brands while giving the Thai fashion industry itself a well deserved boost.

For the first time in Thailand, MTM Audi will showcase the latest two models that are guaranteed to dazzle the fashionistas at the Siam Paragon Bangkok International Fashion Week 2008.

At the Siam Paragon Bangkok International Fashion Week 2008, the main partners Nokia joins Greyhound to present the latest collection “Technology in Black.”

L’Oréal Professionnel is adding the hairdressing expertise backstage for this year's BIFW, where they will also introduce the Spring/Summer and Fall/Winter trends during Siam Paragon Bangkok International Fashion Week 2008.

The fringe fashion of “Siam Paragon Bangkok International Fashion Week 2008” can be experience from 20th to 23rd of March 2008 at Siam Paragon, Bangkok. Tickets for each show can be obtained at the registration counter at Hall of Fame, M Floor, Siam Paragon.