The launch of KL Stylo Fashion Festival 2008 was gracefully witness by the former Ladies of the Supremes, SPB Raja Permaisuri Agong, Nancy Yeoh - President of STYLO International and Dato’ Jimmy Choo. Photo courtesy of STYLO International



STYLO KL Fashion Festival was launched by SPB Raja Permaisuri Agong Malaysia at a unique fashion concert featuring legendary Motown group, the former ladies of The Supremes made up of two of the group’s ORIGINAL members Lynda Laurence and Scherrie Payne and third member soul singer, Freddi Poole.


STYLO KL Fashion Festival will be held at the Pavilion Kuala Lumpur from the 15 to the 22 of March 2008 as the start up to the March 2008 F1 GrandPrix in Sepang. “It is a week-long festival where fashion is merely the excuse for people to dress up, come out, network and be entertained by a 3-dimensional fashion presentation. All this against the backdrop of the exciting F1 race in Sepang and the glamour & charm that comes with it”, said Nancy Yeoh, the President of STYLO International


Present at the event was the Chairman of STYLO International, Dato’ Jimmy Choo; Nancy Yeoh; Datin Paduka Marina Mahathir and Dr. Professor Adeeba Kamarulzaman, President of The Malaysian Aids Foundation. Also present were senior members of royal families, corporate bigwigs and the who’s who of the fashion and retail industry.


“STYLO KL Fashion Festival had to be launched in an interesting manner and the launch is delighted to witness performance by former ladies of The Supremes. Long before fashion stylists commandeered the red carpet, The Supremes ignited the relevance of the fashion industry in the entertainment world. The Supremes stitched their own dresses and matched their own accessories.”, added Nancy Yeoh.


Co-presented by Corum & Giorgio Armani Cosmetics and supported by the Hilton KL, Coca-Cola and Carlsberg, the ‘The Dreamgirls’ Party featured as their opening act for the former ladies of The Supremes a unique presentation by 18 of Malaysia’s top fashion designers & an interesting shoe presentation by Lewre Couture.


The fashion presentation also showcased 19 designers’ interpretation of their “Dreamgirl” in matching Corum watches, beautifully-coiffured and made up by Giorgio Armani Cosmetics & Peek-A-Boo Salon for Loreal Professionnel to the nostalgic accompaniment of classic Motown hits. The featured Malaysian designers were Dato’ Tom Abang Saufi, Rizalman, Carven Ong, Alvin Tang, Khoon Hooi, Edmund Ser, Melinda Looi, Jendela Batik, Michael Ong, Beatrice Looi, Eric Choong, Jonathan Cheng, Lester Wong, Melvin Lam, Richard Tsen, Syaiful Baharim, Venie Tee, Villiam Ooi and Lewre Couture.


Also featured on the spectacular stage were 2 recently-launched C-Class Mercedes-Benzes. DaimlerChrysler Malaysia is one of two principal partners of the STYLO KL Fashion Festival. The other principal partner is The Pavilion Kuala Lumpur.