Young generations of Malaysian designers (Venie Tee, Daniel Chong, Kenneth Vernon and Scott Chu ) will showcase their collections for Malaysia International Fashion Week 2007.

Malaysian International Fashion Alliance (mifa) is proud to announce the fourth annual Malaysia International Fashion Week 2007 (M-IFW ’07) which one of the premiere fashion events in the region. This much-anticipated homegrown international couture event will be held at KLCC Convention Centre from 15 - 18 November 2007 and will highlight, amongst other highlights, the ingeniously revamped mifa8 competition, mifa8- Fashion Forward.

“With M-IFW ’07 being the sole fashion week in Malaysia this year, we have the ideal opportunity to really take our core mission – which is to promote Malaysian fashion designers to the world and to bring the world to our homegrown talent – to the next level as we continue to consolidate Kuala Lumpur’s standing as a major Asia Pacific fashion capital with a constant flow of innovative fashion leadership and inspiration.” said Syeba Yip, CEO of mifa

The fringe event is pleased to have the endorsement of the Ministry of Tourism, Tourism Malaysia and MATRADE for M-IFW ‘07. With Visit Malaysia Year 2007, M-IFW ’07’s international appeal will contribute to VMY 2007’s success. MATRADE participation to endorse as all participating Malaysian designers will able to have part of their costs sponsored.

According to Ms Yip, M-IFW ’07 will be the best Malaysia International Fashion Week yet. Key elements of this year’s event include the M-IFW Collection Showcase, M-IFW Showroom, the Islamic Fashion Festival and of course, the Malaysian International Fashion Awards. The theme of M-IFW ‘07 is Love and this is will interpreted throughout the whole M-IFW ’07 set-up including the runway, the exhibitions and the Collection shows.

Ms Yip mentioned “Our key differentiator is our responsiveness to the needs of the buyers, designers and industry leaders who attend M-IFW. Based on feedback on last year’s show, we have extended our runway to 42 metres this year to give designers more scope to exhibit their collections. There will also be an invitation-only luxury lounge where the movers and shakers at the event can meet and mingle in privacy. This luxury lounge will include a pamper corner and a pavilion showcasing high end luxury goods such as car and etc.”

mifa has also leveraged on M-IFW ‘07’S status as the only fashion week in 2007 to further strengthen the connection between M-IFW ’07 and the mifa8 competition. This is achieved by turning the final quarter of 2007 into a 2-month-long fashion extravaganza starting with mifa8 - Fashion Forward which debuted on 22 September 2007 on Star World and culminating with M-IFW ’07 during which the eight finalists compete for final honours while appearing alongside the best designers from around Asia Pacific.

Meanwhile Star World will broadcast this year’s mifa8 finalists’ preparations in the run-up to M-IFW ’07 as an 11-episode TV series. It will be showcase that the intersection between the hard work, raw talent and extracurricular elements such as being able to market.

The mifa8 finalists will certainly have distinguished role models in this year’s KL Six: Dato’ Tom Abang Saufi, Eric Choong, Melinda Looi, Radzwan Radziwill, Rizalman Ibrahim and Sonny San. These Malaysian fashion luminaries will be honoured at the KL Six Gala on 17 November 2007. Ms Yip remarked: “The KL Six are Malaysia’s six most talked-about designers of the year and we hope that the mifa8 finalists will see them as living examples for steering their careers and making the most of their talents.”

Since the dedicated of mifa started in 2003, Malaysian fashion industry is nurturing from strength to strength. As evident in this year’s M-IFW’07 and mifa8 - Fashion Forward programme as well as the year-on-year increase of the reputation and international awareness of Malaysia International Fashion Week. mifa believe that this is an ongoing process and mifa is committed to continuously pushing new boundaries moving forward.

M-IFW is organized by Malaysian International Fashion Alliance (mifa), supported by Tourism Malaysia and MATRADE.