17th March, Bangkok - "Believe In Fashion". With broad vision in fashion, Nokia is determine to gear Thai fashion industry meeting international standard, thus sponsors national fashion event including 2007 Bangkok International Fashion Week at Siam Paragon.



Nokia ties up with fashion for long, not only stands up front as leadership in fashion phone segment, but also strongly believes that fashion is another interpretive way to combine art into personal lifestyle. It is a symbol that reflects one's mood, taste, personality and identity.



Nokia continues all possible support to Thai fashion industry and exercises opportunities for everyone in every genre of fashion. That includes new wave young designers to showcase their works and develop their own brands, famous designers to create world class design and be appeared in international scene.



More to mention, Nokia also enhances the competency and strengthen Thai fashion industry by participating into various national fashion events including Bangkok Fashion City project initiated by the government, as well as the design award presented to designers in recognition of their great works.



For 2007 Bangkok International Fashion Week, as one of the main sponsors, Nokia has launched "Nokia Front Row" campaign, reserving the front row seats adjacent to catwalk show of Time's End, Tube Gallery, Greyhound by Nokia M and Fly Now for Nokia users who have lifestyle of fashion so as to gain front row experience With a group of leading fashion figures.
 


Nokia creates a special fashion show in collaboration with famous brand Greyhound under the theme, "Greyhound by Nokia" because both have shared similar attitudes and perspectives of "We Believe in Fashion."