27 Friday successfully made its appearance in ELLE Fashion Week 2006 as reflected in the delight of the Boutique’s designer, Mr. Chanachai Jareeyathana. He commented that, ‘This is another success besides my previous brand of Time’s End.

27 Friday is like a university freshman that became popular overnight after ELLE Fashion Week. My work was given great attention, followed by many trade orders, which was very good for my business.’ The special design collection from 27 Friday in ELLE Fashion Week 2007 Spring & Summer at CentralWorld is more stylish and lighter. The theme “ballet” is used to create the most feminine and softest summer’s collection. The show is even more spectacular than last year’s, and it has been set on how it opens, runs and ends even before the clothes were created!!